The 'neighboring area' adjacent to Seoul is emerging as a choice for actual consumers. Dwellings are priced at half the level of Seoul, thanks to the advantageous location that allows commuting to major business districts within 30 minutes. Recently, with changes in lifestyle, the preference for new constructions with high satisfaction has become clear, leading to an increase in demand for residences chosen based on 'new construction + commuting time.'
According to the experimental statistics on worker mobility behavior by the 2023 Statistics Korea, the average commuting time nationwide reached 72.6 minutes, with the metropolitan area being the highest at 83.2 minutes. In a 2016 survey by the Organization for Economic Cooperation and Development (OECD), the average commuting time for South Korean workers was 58 minutes, which is more than double the OECD member countries' average commuting time of about 28 minutes. Such long-distance commuting causes various side effects, including accumulated fatigue, lack of leisure, and decreased work concentration.
Experts analyze that as the stress and expense of long commutes increase, actual residents regard 'proximity to work and residence' as a core value. In the '2024 Real Estate Trend Report' by Korea Gallup, it was noted that among the age group of 20 to 34, 60% prioritize proximity to work when choosing their residences.
Kwon Il, head of the research team at Real Estate Info, said, 'The trend of 'feeling the cold outside and dreaming inside' continues in the recent subscription market, with the 'commuting time' to major business districts in Seoul acting as a significant selection criterion.' He added, 'For consumers burdened by purchasing within Seoul, the 'neighboring area' that allows for a Seoul lifestyle while reducing living expenses emerges as the best choice.'
In this context, 'Wonjong Humanville Klatz' in Bucheon, Gyeonggi Province, which is only 650m away from Seoul and enjoying closer access to Seoul than Seoul itself, is preparing for its subscription.
In fact, it was confirmed that travel times to Magok District are in the 10-minute range, to Yeouido (YDB) are in the 20-minute range, and to Jongno (CBD) are in the 30-minute range. Considering that it takes an average of over 40 minutes to travel from the outer regions of Seoul to major business districts, this means enjoying a closer access to Seoul than Seoul itself.
Using public transport, it takes one bus stop from the nearby BRT (Bus Rapid Transit) station to arrive at Hwagok Station on Line 5, and using Wonjong Station on the Seohae Line, one subway stop will connect to Gimpo Airport Station where transfers to Lines 5 and 9, Airport Railroad, and Gimpo Gold Line are available.
Wonjong Station on the Seohae Line is expected to be connected to the Daegang-Hongdae Line (planned), providing prospects for future double station area premium. The route connecting Daegang New Town, Wonjong Station, and Hongdae Entrance in Seoul is set to commence construction in the first half of this year, with the travel time to Hongdae Entrance expected to be reduced to the 20-minute range upon opening.
The residential conditions are also good. Right in front of the complex is Wonil Elementary School, and within a radius of 800m, various educational facilities such as Deoksan Middle School and Wonjong High School are located, ensuring safe commuting for children. The complex is adjacent to a large park of about 10,000 square meters (planned) and is also in close reach of Ojeong Great Park, which is expanding to about 120,000 square meters (planned to be completed in 2025), enhancing residential comfort.
'Wonjong Humanville Klatz' consists of four buildings with two underground floors and 15 above-ground floors, with exclusive areas ranging from 46 to 59 square meters and a total of 255 households. It is characterized by being primarily supplied in small types that are suitable for young people, newlyweds, and seniors. The number of units by type is ▲46㎡ 54 units ▲47㎡ 40 units ▲59㎡A 51 units ▲59㎡B 68 units ▲59㎡C 42 units.
'Wonjong Humanville Klatz,' located in the new public housing district, is subject to the price ceiling system, resulting in a pricing structure that is reasonable. The exclusive areas of 46 and 47 square meters are provided in the 400 million won range, while 59 square meters will be supplied in the 500 million won range. With recent trends showing continued price increases, high interest from real estate consumers is expected.
'Wonjong Humanville Klatz' stands out as a rare private sale apartment in Bucheon, where supply is limited, with differentiated product offerings. The complex maximizes illumination and ventilation with south-facing unit placements and the wide spacing between buildings.
In the case of the 46㎡ units, they showcase a wide living room of 3.7m, which is rare in this area, while the 47㎡ units consist of three bedrooms, thereby overcoming the limitations of small areas with specialized designs. The 59㎡ unit offers a total of three bedrooms, two bathrooms, a dress room, and a pantry, providing ample storage space comparable to a medium-sized apartment. Notably, residents can customize pantry spaces, creating up to three different pantry areas such as an entrance-hall pantry and a kitchen pantry, according to their lifestyle and preferences.
A premium community will also be established within the complex. Facilities such as a fitness center for residents' health management, an indoor golf club, screen golf, and table tennis room, among others, will be available for comfortable enjoyment regardless of weather conditions. Additionally, study rooms for focused study, cozy atmosphere book café, and outdoor lounges will be created to enrich residents' lives.
'Wonjong Humanville Klatz' model house is located at 529-38 Sangdong, Bucheon, Gyeonggi Province, within the Bucheon Video Culture Complex. The subscription schedule begins with special supply on April 28, followed by the first priority on the 29th and the second priority on the 30th. The lottery announcement date is May 9, and the official contract will take place over three days from May 20 to 22. This complex is the first in Bucheon to apply special supply exceptions for marriage and childbirth, allowing current homeowners to also apply for special supplies.
Eligibility for first priority subscription requires residence in the metropolitan area (Seoul, Gyeonggi, Incheon), a membership duration of at least 12 months for the subscription savings account, and fulfillment of local deposit requirements, allowing any adult aged 19 or over, whether head of the household or household member, to subscribe. 'Wonjong Humanville Klatz' features the ability to subscribe for any unit type at the minimum deposit amount for each region.
Various events will also be held. Visitors to the model house will have the chance to enter a generous prize draw, and the first 200 people each day during the four-day opening will receive a small gift.