LX Hausys is holding an experiential pop-up design exhibition titled '2025 Trendship,' featuring the unique theme of the meeting of interior design and fashion.
LX Hausys noted that 'Trendship' will be hosted from the 8th to the 30th of this month at 'Week Alley,' a venue located in Bukchon, Seoul, where tradition and trend coexist. Trendship was held in Seongsu-dong and Euljiro in 2023, and in Itaewon last year.
LX Hausys proposed 'Synergy-SY(E)NERGY' as the key keyword for this year's design trends. As personalization accelerates, the social atmosphere highlights a paradoxical longing for solidarity and the importance of community. LX Hausys anticipates that the design trend will center around 'Synergy-SY(E)NERGY,' where different elements organically come together to emit fresh energy.
Accordingly, the Trendship space has been created under the new perspective that 'materials are the clothes that space wears,' showcasing the fusion of interior products and fashion in a showroom called 'Maison de Synergy.' LX Hausys collaborated with the fashion brand 'Oour' to set up a clothing exhibition zone that reinterprets product designs like Diamant wallpaper into fashion. Moreover, an experiential space for visitors using artificial intelligence (AI) has also been prepared. This includes the 'Synergy Studio,' where visitors can create their own patterns to decorate miniature spaces or composite their face photos into fashion shoots for a model experience, the 'T-shirt Workshop,' where they can combine design patterns to create their own T-shirts, and a 'VR Zone' to experience themed spaces in virtual reality.
An LX Hausys representative said, 'We expect to provide a unique experience through this experiential pop-up exhibition in Bukchon, where the latest trends and tradition coexist, offering a sensory and positive brand experience unique to LX Hausys.' The representative added, 'We will continue to propose fresh interior trends reflecting customers' lifestyles and communicate more closely with them through various channels.'