Citizens visit a large mart in Seoul to shop. /Courtesy of News1

The government is supporting a discount event for seasonal agricultural and livestock products in conjunction with the summer season. Major retailers, including hypermarkets and online malls, will sell domestically produced agricultural and livestock products at discounts of up to 40%, and traditional markets will also conduct refund events using Onnuri gift certificates.

On the 14th, the Ministry of Agriculture, Food and Rural Affairs announced that it will launch a summer agricultural and livestock product discount support project in conjunction with nationwide retailers from the 17th to the 6th of next month.

This event will involve over 12,000 online and offline retail stores across the country, focusing on items with high demand, such as seasonal agricultural and livestock products, to lower prices. For livestock products, it will differ in items and parts from the livestock self-fund discount event conducted earlier this month to broaden consumer choice.

Retailers receiving government support are also required to carry out their own discounts, allowing consumers to purchase domestically produced agricultural and livestock products at prices discounted by up to 40% during the event period. The discount limit is set at 20,000 won per person per week. Offline stores will automatically apply the discount at checkout, while online stores will use coupons for the discount benefits.

The Ministry of Agriculture, Food and Rural Affairs has also prepared separate on-site refund events at traditional markets. This policy, which was previously supported only during peak holiday seasons such as Chuseok and Lunar New Year, has been expanded to this summer vacation period.

From the 4th to the 9th of next month, customers purchasing domestically produced agricultural and livestock products at 130 traditional markets nationwide can present their purchase receipts at on-site booths to receive a 30% refund. The maximum refund amount is 20,000 won and will be issued in Onnuri gift certificates. The total budget for the event is 10 billion won.

Hong In-ki, director of distribution and consumer policy at the Ministry of Agriculture, Food and Rural Affairs, said, "In the future, we will ease the burden on consumer prices by supporting discounts through focused consumption periods of agricultural and livestock products or during price increases."

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