KT announced on the 27th that it is successfully conducting the first event of its customer experience project 'K Intelligence Lucky Drop.'
This event is a series project collaborating with various brands to provide customers with diverse benefits. It was planned to enhance awareness and favorability of the artificial intelligence (AI) brand K Intelligence.
About 18,000 people participated in the online pre-promotion for the launch event. The offline event is being held at the outdoor square in front of Yongin Everland from the 25th to this day for three days.
At the site, a giant balloon for K Lucky Drop and a 4-meter-high media wall have been installed. A wide array of experiential content applying AI and augmented reality technology drew the attention of the spectators.
In particular, there was a long line for the AI Lee Kang-in content realized through AI voice technology. AI Lee Kang-in composes a poem in three lines using the spectators' names, and customers can communicate by sending encouragement messages.
There was also a space where visitors could experience the new features of the Galaxy Z Fold and Flip 7, Samsung Electronics' new products. Spectators can write encouragement messages and take commemorative photos, and receive printed photos as souvenirs through an AI-based image transformation experience.
Yun Tae-sik, executive director of KT's Brand Strategy Office, said, “This project is a participatory brand experience where customers can directly engage and empathize. We will continue to expand brand activities that resonate with customers through interactive content based on K-AI technology.”