Naver officially announced on the 23rd that it has launched a new creator partnership solution called 'Shopping Connect,' which allows creators and smart store operators to collaborate in selling products and share revenue based on performance.
Shopping Connect achieved results after three months of beta service starting in April, with over 520,000 products linked and creators generating over 100 million won in revenue. This service provides creators with opportunities to generate additional revenue through channels such as clips and blogs, positioning itself as a growth engine for creators.
Interest in the 'Brand Connect' platform surged after the beta service, with the number of partnership campaign registrations increasing by 270%, while the compensation size for creators also expanded by over 670%.
Kim Seon-min, the leader of Brand Connect Planning, noted, 'Shopping Connect provides a great opportunity for creators to generate additional revenue, and we expect more creators to grow through this platform in the future.'
With the launch of Shopping Connect, Naver is strengthening mutual cooperation between creators and smart store operators, presenting a new growth model while continuing important attempts to consolidate content and commerce within the platform.