GBike announced on the 16th that it has established a data-driven smart operation system by introducing its self-developed artificial intelligence (AI) assistant 'GCOO Camp Assistant' to enhance field operational efficiency.
The GCOO Camp Assistant is an interactive AI that supports the operation of local sales offices (camps), providing optimal work solutions to field staff's questions. It is characterized by its transition from relying on experience and intuition for tasks such as device relocation, collection, and charging to a data-driven approach.
This system has increased the accuracy of demand forecasting by combining internal operational data with external factors such as weather and local events. For instance, it enables adjustments in device placement according to ongoing events or weather changes, allowing for situational responses. It also analyzes repeated demand patterns by time, providing specific and immediate instructions to camp staff.
In April, at the initial stage of service implementation, it was utilized primarily by a small group of managers, but as of July, it has become a core operational tool with an average of over 80 users per day, according to the company. The number of questions and their complexity have also increased, with the average length exceeding 200 characters per question, actively aiding in on-site problem solving.
GBike is also expanding the internalization of AI across the company. It operates an 'AI Heuristic Assistant' that analyzes user behavior and a 'Real-Time Semantic Mapping Engine' that automatically categorizes customer inquiries. Through this, it is enhancing functionality and increasing the speed of customer responses.
Kim Jun-hwa, head of the UX department at GBike, said, 'We are reducing the repetitive tasks of field staff and increasing the accuracy of decision-making and ROI through AI-based real-time data analysis, while designing and upgrading the GCOO Camp Assistant with my team.'