Samsung Electronics recorded the highest market share in the global smartphone market in the second quarter of this year.
According to market research firm Canalys on the 15th, Samsung Electronics recorded a 19% market share based on smartphone shipments in the global market for the second quarter. Apple ranked second with 16%, and Xiaomi followed in third place with 15%.
Samsung Electronics maintained its lead this year, following the second quarter of last year. The market shares of Apple and Xiaomi remained at similar levels to the second quarter of last year. Although Samsung Electronics recorded a market share similar to that of the previous year, its annual shipments increased. In contrast, Apple and Xiaomi saw a decline or stagnation.
In terms of annual growth rate, Samsung Electronics recorded a 3% increase, while Apple saw a 2% decrease and Xiaomi remained flat. Canalys noted, "Samsung Electronics successfully maintained its lead thanks to sales of the budget Galaxy A series in the second quarter."
China's Transsion and Oppo each held a 9% market share, securing the fourth and fifth positions, respectively. In terms of annual growth rate, Transsion recorded a 2% decrease, while Oppo saw a 3% decline.
The global smartphone market size in the second quarter of this year decreased by 1% compared to the same period last year. It marked a turnaround into a decline after six quarters. Canalys analyzed that the slight decrease in shipments resulted from a gradual recovery in consumer sentiment and stable performance by suppliers amid global macroeconomic uncertainty. However, the impact of the U.S. government's tariff policy and the healthy inventory status in the global smartphone industry have affected the inventory supply of recently launched devices, suggesting that there remains potential for market growth in the second half of the year.