The artificial intelligence (AI) advertising corporation Moloco announced on the 15th that it has successfully carried out a rebranding and new service campaign in collaboration with the global travel and leisure platform Nolu Universe and the local community platform Carrot.
Nolu Universe and Carrot implemented an integrated marketing strategy that not only disseminated brand messages and raised awareness of new services but also led to user conversions, utilizing the streaming advertising solution 'Moloco Streaming Monetization (hereinafter MSM)' for monetizing advertising on media platforms such as streaming, OTT, and CTV, and the full-funnel AI advertising solution 'Moloto Advertising' for performance marketers.
Nolu Universe is newly branding its services as NOL, NOL Interpark Tour, and NOL Tickets through the Yanolja platform, Interpark Tour, and Interpark Ticket, providing services across travel, leisure, and culture. Moloco launched a rebranding campaign focused on core targets to announce the updated brand identity. First, Nolu Universe executed campaign video ads on the leading domestic OTT service Tving based on Moloco's MSM. As a result, it recorded a 41% completion rate for campaign video views, effectively conveying the rebranding message. A significant outcome of the campaign was that about 80% of the users reached belonged to the key target demographic of those in their 20s to 40s.
An Jae-gyun, head of Moloco's Korean branch, noted, "The success of this campaign with Nolu Universe and Carrot is the result of combining strategic campaign design based on Moloco's various solutions and execution capabilities derived from accumulated experience," adding, "Moloco aims to effectively target the user journeys spread across various channels and simultaneously expand advertising channels and scale to maximize performance, ensuring that each solution can organically connect beyond individual advertising areas."