Devsisters announced on the 14th that its trading card game (TCG) 'Cookie Run: Brave Card Game (hereafter referred to as Cookie Run Card Game)' was officially launched in the North American (U.S. and Canada) market on the 11th (local time).
The Cookie Run Card Game is a physical TCG that Devsisters has directly planned and developed based on the Cookie Run intellectual property (IP), which has more than 200 million cumulative users worldwide. It features cards filled with unique characters and a world of Cookie Run, along with intuitive and strategic gameplay.
The Cookie Run Card Game has begun to be sold in over 200 offline card shops in North America and plans to expand its distribution to online channels such as Amazon and the live shopping platform Whatnot. At local B2B events this year, such as the GAMA Expo and ACD Expo, the initial production batch has been fully shipped to card shops across North America, with preparations for additional supply underway. Local distribution will be managed by ACD Distribution in the U.S. and Universal Distribution in Canada, both of which have years of experience in distributing popular TCGs.
With the launch on the 11th, the competitive league 'Brave League' season began, accelerating the creation of regional fan communities. Earlier this month, a pre-launch event consisting of demo experiences and play tournaments was held at about 150 local card shops, attracting many interested players. The Brave League season will operate on a regular product release cycle, approximately every three months, allowing players to participate in official events hosted by authorized card shops to earn 'Brave Points.' The season ranking will be determined based on the accumulated points collected.
A community platform for Cookie Run Card Game players in North America, 'PLAY,' has also been launched. It offers various features such as event participation applications, season point and ranking inquiries, and card deck sharing, with plans to expand operations to the Asian region in the future.
The Cookie Run Card Game will participate in the board game fair 'Gen Con 2025' held in Indianapolis, U.S., from the 31st to the 3rd of the following month. Gen Con is the largest board game event in North America, with over 70,000 visitors last year, and it is the first large consumer touchpoint for the Cookie Run Card Game in North America. The Cookie Run Card Game will operate a main booth and an on-site experience zone to interact directly with local fans.