LG Electronics announced on the 13th that it will operate a home lifestyle community pop-up store 'Lifezip' in Seongsu-dong, Seongdong-gu, Seoul, until the 20th. The pop-up store is named 'Lifezip House 2 (House Warming).'
Lifezip is an online community created by LG Electronics in 2022 for 'home enthusiasts' (a term referring to individuals deeply immersed in a particular field). The membership recently surpassed 700,000.
LG Electronics expanded the size of the pop-up store to nearly double that of last year. The pop-up store comprises 3 buildings and 28 exhibition zones, including a space where visitors can purchase items reflecting the tastes of Lifezip community members, a space recreated to resemble the homes and studios of creators in the fields of camping, interior design, home gardening, art, and collectibles, and a space decorated with works from Lifezip members and creators, including home café items and crafts/DIY projects. Half of the exhibition zones are operated with the participation of Lifezip members.
Throughout the exhibition zones, products such as the new concept coffee machine 'DUOBO', plant-based home appliances LG Tiwun, craft beer maker LG Homebrew Object Collection, and the wireless portable screen LG StanbyMe are displayed.
Customers can also enjoy an optimized mobility experience through the artificial intelligence (AI) mobility space solution 'Spielraum', equipped with customized home appliances such as refrigerators, audio systems, and TVs for camping or picnicking. Additionally, a variety of experiential programs will be conducted.
LG Electronics stated that it will recycle the banners used in the pop-up store as souvenir merchandise and will repurpose furniture in future pop-up stores, contributing to waste reduction.