Digital intellectual property (IP) entertainment corporation IPX (formerly Line Friends) unveiled a character created in collaboration with singer G-DRAGON on the 11th.
IPX collaborated with AI entertainment technology corporation Galaxy Corporation, which represents G-DRAGON, to create the character IP "ZO&FRIENDS" that embodies the artist's identity. IPX noted, "This is the result of combining our capabilities accumulated through various global IP businesses with G-DRAGON’s activities in the music and fashion industries to present a new character IP."
G-DRAGON expressed his pet cat "Joah" as a character to create "ZO&FRIENDS." He personified Joah and the G-DRAGON symbol "Daisy" as "AN". ZO&FRIENDS expresses the meaning of friendship, where Joah and AN meet and become "good friends," as a play on words (good friends).