In the first half of this year, the revenue of the Korean mobile gaming market was about $2.4 billion (approximately 3.3 trillion won), representing a decrease of about 13% compared to $2.77 billion (approximately 3.8 trillion won) in the first half of last year. The total number of downloads also fell from 245 million to 222 million during the same period, indicating an overall contraction in the market. Amid this trend, NCSOFT's 'Lineage M' maintained its position at the top of revenue rankings, and three new titles from Netmarble and Nexon entered the upper ranks, marking a notable resurgence of domestic games.
According to an announcement by mobile app analytics company Sensor Tower on the 9th, the revenue market share by platform showed a slight increase for iOS to 26.4%, up from 24.1% in the same period last year, while Android dropped from 75.9% to 73.6%.
In the top 10 revenue rankings for the first half of 2025, three new domestic titles were included: ▲ Seven Knights Reverse (Netmarble, 4th) ▲ Mabinogi Mobile (Nexon, 5th) ▲ RF Online Next (Netmarble, 6th). Sensor Tower noted that 'the rise of three domestic new titles into the upper rankings is the first since tracking began in 2014.'
The number one spot in revenue is still held by 'Lineage M,' while the Chinese games 'WOS: Whiteout Survival' and 'Last War: Survival' ranked 2nd and 3rd, respectively. Nexon's 'FC Mobile' also saw an increase in market share, recording 10th place.
In the publisher revenue rankings, NCSOFT, Netmarble, and Nexon took the top three spots. In contrast, FunPlus, which ranked 2nd last year, dropped to 5th, and Kakao Games, which was 3rd, fell to 6th.