Samsung Electronics said on the 8th that the number of participants in the pre-order notification application for the new Galaxy foldable smartphone, 'Galaxy Z 7 Series', which has been ongoing on Samsung.com since the 24th of last month, has exceeded 160,000 in just 14 days.
This pre-order notification application is an event open to everyone, providing 20,000 points in Samsung Electronics membership to customers who purchase the new product after applying. Additionally, among customers who participated in the pre-notification application and survey, the latest Galaxy products will also be offered as prizes through a lottery.
As a result of participating in the pre-survey, it was revealed that 96% of customers using Galaxy smartphones are existing Galaxy users, indicating a high interest in the new product. Furthermore, the most important factors considered when purchasing a new phone were 'performance' (54%) and 'design' (48%), followed by 'battery' (42%), 'purchase benefits' (31%), and 'camera' (30%).
Preferences for purchase benefits ranked in order of 'double storage' (55%), 'watch discount coupons' (41%), and 'accessory discount coupons' (26%).
Samsung Electronics plans to unveil foldable new products, including Galaxy Z Flip and Fold 7, at the 'Galaxy Unpacked 2025' event in Brooklyn, New York, at 10 a.m. local time on the 9th (11 p.m. Korean time). The new products will emphasize strong security and privacy protection features with the inclusion of 'One UI 8'. In particular, a new security solution called 'KEEP' is incorporated to protect personal information, creating separate encrypted storage space per app in the device's secure storage area. Additionally, various security features, such as 'Knox Matrix' and 'Secure Wi-Fi', are included, and AI capabilities are expected to be significantly enhanced.
Meanwhile, Samsung Electronics is also showcasing new products in the PC sector that apply AI technology. The 2025 model PCs, including 'Galaxy Book 5' and two types of Samsung Desktop, tower and slim, are representative examples. According to Samsung Electronics, these new products provide AI performance and excellent productivity, equipped with the latest Intel Core Ultra 7 and 5 processors.