The global short-form video platform TikTok announced on the 8th that the 'K-Vibe, TikTok Global Creator Festa', co-hosted with the Korea Tourism Organization (KTO), successfully concluded from the 2nd to the 7th.
This event was organized to showcase various Korean cultures experienced by global creators to the world. For this event, TikTok invited over 30 global creators from seven countries, including Japan, Indonesia, Vietnam, Thailand, Singapore, Taiwan, and Australia. These creators are famous figures with massive fan bases in their respective countries, totaling around 100 million followers.
To ensure the successful operation of the event, Chung Jae-hoon, head of operations at TikTok Korea, and the acting president of the Korea Tourism Organization (KTO), Seo Young-chung, signed an official memorandum of understanding (MOU) on June 30. The two parties plan to establish a collaborative system for the continuous operation of Korean cultural tourism programs based on this agreement and seek joint marketing and promotional activities to globally expand Korean tourism content.
The creators attending the event actively communicated with the TikTok community of over 1 billion users worldwide through the content they reinterpreted from their own perspectives while experiencing Korean culture in major areas of Seoul and the metropolitan region. The experience programs were composed of various themes encompassing both traditional and modern aspects. Global creators visited UNESCO World Heritage site Changdeokgung and viewed the 'K-Drama, Love Chapter' experiential exhibition set up at the Blue House Sarangchae. They also visited trendy spots in Seoul, such as Myeongdong, Seongsu-dong, and Jamsil, promoting K-Fashion and cafe culture through short-form content.
K-Pop was one of the key themes of this festa. The creators received a private dance class from choreographer Leah Kim at '1MILLION Dance Studio' following a backstage tour of the music program 'M Countdown'. K-Beauty and food experiences were also actively utilized as content material. They experienced K-Beauty products at 'Olive Young N' in Seongsu-dong and tasted a variety of Korean food cultures, from fine dining Korean dishes to 'chimaek' (chicken and beer) and samgyeopsal, conveying the power of Korean culture to their global followers.
The content produced during the event can be checked through the hashtags '#KVibeFesta' or the Korea Tourism Organization (KTO) brand hashtag '#imagineyourkorea'. So far, over 150 related contents have been uploaded, and more created during the event will be continuously uploaded to serve as a catalyst for TikTok users interested in visiting Korea.
Go Gi-won, TikTok Asia-Pacific content partnership director, noted, 'It was a meaningful project that helped global creators experience Korea's true culture and express it through their own content,' adding, 'TikTok will continue to strengthen its role as a cultural hub connecting Korean culture with users worldwide and as a platform where creators can achieve substantial growth.'