Meta Platforms, founded by Mark Zuckerberg, has shown that the social media platform "Threads" has caught up closely to Elon Musk's "X" (formerly Twitter) in terms of mobile user numbers, just two years after its launch.
According to market research firm Similarweb on the 7th (local time), the daily active user count (DAU) for Threads reached 115.1 million as of June, combining both iOS and Android apps. This figure is close to X's DAU of 132 million during the same period.
While Threads' DAU increased by 127.8% compared to the same period last year, X saw a decrease of 15.2%, quickly narrowing the gap between the two platforms. In the United States, the mobile figures were 15.3 million for Threads and 22.9 million for X.
The narrowing gap between the two social network services is attributed to some users leaving X after Tesla CEO Elon Musk displayed a close relationship with former President Donald Trump before and after the November elections last year. Meta launched Threads as an alternative platform following Musk's acquisition of Twitter in July 2023.
However, X still holds a significant advantage in terms of web users. In June, the global daily web visitor count was recorded at 145.8 million for X and 6.9 million for Threads. Even within the United States, X had 33.1 million users while Threads registered 980,000 users, highlighting a large gap.
The global monthly active user count (MAU) for Threads is reported to be around 350 million, whereas X's CEO Musk claimed last year that it reached 600 million.
Meanwhile, another alternative platform to X, Bluesky, saw its global mobile user count surge by 372.5% year-on-year to 4.1 million. In the United States, it also surpassed Threads with 2.4 million users.