Naver Happy Bean (CEO Lee Il-gu) announced on the 8th that it will provide coffee carts to honor employee donors of corporate partners. Following KT&G in May, it recently sent a coffee cart to Shinhan Bank to express gratitude for donations. A Naver official said, "This is not a one-time event, but we will continuously provide coffee carts to partner companies in the future."
Happy Bean provided a coffee cart to Shinhan Bank's headquarters on the 7th to celebrate its 43rd anniversary. Shinhan Bank has been Happy Bean's longest-standing partner for 13 years since 2012, helping various underprivileged neighbors through the monthly 'Love Click' employee donations. Naver officials noted that "the purpose of this coffee cart support was to naturally convey the appreciation for employee donors who spread goodwill through monthly regular donations while celebrating the anniversary."
Shinhan Bank contributed a total of 100 million won in donations, which was raised through participation fees from the ‘Walking Together’ donation running campaign held on its anniversary, along with bank contributions. Happy Bean plans to deliver these funds to seven donation channels, including ▲treatment costs for descendants of independence activists ▲music therapy for disabled children ▲environmental improvements for migrant workers ▲support for independence of children and youth from low-income families. The coffee truck service "Youngcha" visited the event site. It operates with the aim of supporting the self-reliance and social reintegration of isolated young individuals.
Lee Mi-kyung, leader of Naver Happy Bean, said, "I wanted to express my gratitude to the Shinhan Bank employee donors who have been consistently donating for over 10 years," and added, "Happy Bean will become a trustworthy partner by providing various operating know-how and recognition programs to spread the culture of corporate social responsibility in which employees participate."