SK Telecom announced on July 4 that it will revise its revenue forecast for this year from 17.8 trillion won to 17 trillion won, reflecting market conditions such as customer compensation and subscriber churn due to a cyber intrusion incident. This announcement is a disclosure of the revised outlook on sales performance related to the recent hacking incident.
The company anticipated an improvement in operating profit compared to the previous year in its previous disclosure, but announced that this will be revised to a decrease compared to the previous year. SK Telecom explained, "This revision reflects the implementation of a customer appreciation package worth 500 billion won due to the cyber intrusion incident and market conditions," adding that there could be additional fluctuations depending on future operating conditions and the management environment.
This hacking incident has acted as a major cause for the leak of customer information and compensation measures at SK Telecom. It is analyzed that the number of subscribers who switched due to concerns about the damage from the hacking has increased, negatively impacting the number of subscribers and revenue. SK Telecom plans to seek countermeasures that are aligned with the management environment alongside efforts to improve situations like this in the future.
Additionally, SK Telecom has decided to implement a customer appreciation package worth 500 billion won, which is part of an effort to compensate customers who experienced inconvenience due to the hacking incident. The company indicated that there is a possibility of further adjustments to the revenue forecast depending on future management conditions and stated that it will work to resolve issues through continuous monitoring and response.
The recent revision by SK Telecom clearly shows the impact that the hacking incident has on the company's business, indicating a situation where prompt action is needed to address this. The company plans to do its best to ensure stable management while restoring customer trust in the future.