Sony Korea announced on the 3rd that Yukihiro Kitajima has been appointed as the new representative of the Sony Global Sales and Marketing Personal Entertainment Marketing (PEMK) institutional sector.
The new representative, Kitajima, joined the domestic sales department of Sony headquarters in 1992 and oversaw the product planning department of the video and sound division in the home entertainment business unit at headquarters from 2012.
From 2016, he served as the marketing director for Sony Asia Pacific Video and Sound Products and has been in charge of the Sony Global Sales and Marketing PEMK institutional sector since January 2021.
A Sony Korea official noted, "The newly appointed representative, Yukihiro Kitajima, has extensive experience in strategic planning and execution in sales, product planning, and marketing across the Digital Imaging (DI) and Video & Sound (V&S) institutional sectors at Sony headquarters," adding that he is expected to play a role in further strengthening Sony's product and service capabilities in the Korean market.