HYBE's gaming subsidiary HYBE IM announced on the 1st that it will change its name to DRIMAGE.
DRIMAGE is a name inspired by three keywords: Dream, Interactive Media, and Age. The company explained that it means to open an era of interactive media entertainment where users can experience diverse emotions and stories through various interactions in games and confront the worlds they have dreamed of.
DRIMAGE also unveiled a new corporate identity (CI) in line with the name change.
Jeong Woo-yong, CEO of DRIMAGE, noted, "The direction of DRIMAGE is to create games where one can encounter diverse dreams and stories and to expand the boundaries of interactive media entertainment. This name change is both a promise and a starting point that further clarifies that direction, aiming to create moments where imagination and reality meet."
DRIMAGE plans to sequentially unveil major projects starting in the second half of this year to actively expand its market.
It will first officially launch the collection-based role-playing game (RPG) 'Oz Re:Light', characterized by a fairy-tale universe and emotional direction, in the Japanese market. The massively multiplayer online role-playing game (MMORPG) 'Architect: Land of Exile', developed by Aquatree, will also be introduced in the domestic market. Additionally, the team PvP game 'Project Torch', a collaboration with Bonfire Studio founded by former developers from Blizzard Entertainment, is being prepared for release, focusing on the Korean and Japanese markets.
DRIMAGE explained that it has been accumulating independent development capabilities through games such as 'Rhythm HYBE', based on the music of HYBE artists, and 'In the Island with BTS', which features direct participation from BTS. Furthermore, new games based on intellectual properties (IP) are also under development.
DRIMAGE announced that it plans to accelerate technology and content development to expand its own IP and enhance its global competitiveness based on the cumulative investment of 137.5 billion won it has attracted so far.