Lee Cheong, CEO of Samsung Display, said during the employee communication event 'D-Talks' held on the 26th at the Giheung campus SDR (Samsung Display Research) that "The winning strategy in the endless competition is rapid execution, customer mindset, and differentiated technology."
D-Talks is an abbreviation of 'Display Talks', meaning to remove barriers that hinder the organization's development and create a healthy organization through communication. This event was broadcast live not only to SDR but also to the Chungnam Asan campuses 1 and 2, with a total of over 600 employees participating.
During the event, Lee discussed key management issues, mid-to-long-term strategies, and organizational culture with employees. He noted that the recent management environment has entered an endless competition system due to "the rapid pursuit of competitors and intensified price competition," emphasizing Samsung Display's unique competitiveness with 'A·C·E.' A·C·E stands for 'Action' for swift and perfect execution, 'Customer' for prioritizing customer value, and 'Excellence' for securing differentiated technology, which Lee presented as management keywords in his New Year's speech this January.
He also presented goals for each institutional sector. With the seventh year of mass production for foldable organic light-emitting diodes (OLED), he emphasized raising entry barriers based on the industry’s top technology, while focusing on diversifying customers and products for automotive OLEDs. Samsung Display is expected to supply OLED panels for the foldable phone to be released by Apple.
Lee stated regarding the upcoming production of the 8.6-generation (G) information technology (IT) line, "There are many opportunities for IT OLED, and it’s important how we can secure the technology and build good relationships with customers." Regarding the QD-OLED monitor business, he remarked, "It's the best technology in large sizes," suggesting that "let's expand the self-luminous monitor market focused on premium gaming monitors."
Meanwhile, when Lee was asked by an employee about the payment rate of the first-half performance incentive (TAI), which is scheduled for next month, he stated, "We are striving to receive better evaluations than last year," adding, "Let’s all do our best to achieve good results together until the end."
TAI is one of Samsung Group's incentive systems that reflects the annual evaluation of the company for the first and second halves, providing compensation ranging from 0% to a maximum of 100% of the base salary. The TAI payment rate for the second half of last year for Samsung Display was set at 50% for all business divisions.