“Artificial intelligence (AI) capable of natural conversation, robots equipped with AI, and already commercialized unmanned taxis are increasing, and the amount of data that needs to be addressed in the security area is also surging. Splunk is a company that has strengths in both security and data processing.”
Choi Won-sik, head of Splunk Korea, said this on the 26th at a media event of the 'Leadership Forum' held at Signiel in Songpa-gu, Seoul. The event was held to share Splunk's growth direction in line with the exponentially increasing amount of data in the AI era. Choi noted, “Existing security solutions focus on 'defense', and when the amount of data surges, they may not function properly. Corporations with large engines that can digest and analyze vast amounts of data will secure competitiveness in the AI era.”
Data and security platform corporation Splunk was acquired by Cisco last March. The sale price amounted to $28 billion (about 38 trillion won). Cisco saw Splunk, with strengths in corporate big data and security analysis software, as being helpful in its strategy to shift from hardware to software-centric approaches in line with the AI era. Currently, strategies are being implemented to create synergy, such as linking Splunk's Security Information and Event Management (SIEM) with Cisco's AI security product line.
◇“In the AI era, we must enhance data management efficiency… We will support Korean corporations”
On this day, Hao Yang, vice president in charge of Splunk AI, also attended the media briefing, where corporate clients and partner executives were invited. He introduced how Splunk AI enhances security by organically integrating with client data.
According to Splunk's data management report, 91% of surveyed corporations have expanded related investments due to the increase in data volume and changes in regulatory requirements. Vice President Yang said, “About 60% reported that an increase in data volume in the IT area is the biggest problem,” and added, “The complexity of data has also increased, making it difficult to identify the root causes when issues arise.”
Vice President Yang identified 'federation' as Splunk's solution to this situation. He explained that gathering data, which is dispersed in a fragmented manner, into one place and combining it with AI would enhance its usability.
Yang noted, “The single data management platform used by numerous clients provides security and observability functions, among others.” It possesses AI technology that can monitor, diagnose data flow, and assess the performance and status of systems, allowing for proactive identification of potential security issues.
Yang also introduced that Splunk, in addition to federation, is enhancing the safety and efficiency of its solutions by introducing new principles of data management, including ▲tiering ▲reuse. He stated, “Half of the organizations that have tiered data have seen storage expenses reduced,” adding, “Reusing data not only increases processing efficiency but also reduces the frequency of security incidents.”
The 'AI Assistant' reflecting Splunk's data management principles can be applied to the observability cloud and security fields to investigate threat factors and enhance efficiency. It is also characterized by its ability to engage in question-and-answer interactions based on natural language, confirming product descriptions and usage methods.
Yang stated, “This year marks a turning point where corporations are moving beyond merely exploring AI to demanding tangible outcomes and return on investment (ROI) for business investments,” and added, “Since AI depends on how well data is secured and utilized, a systematic data management strategy will become more important than ever.”
Choi noted, “Korean corporations are facing the dual challenge of having to secure both security and operational efficiency amid surging data and complex regulatory environments,” and added, “We plan to continue our technical support and innovation to enable Korean corporations to move faster, maintain security, and make smarter decisions.”