On the 25th, in Layer Studio 41 in Seongdong-gu, Seoul, Park Jung-hyuk, the head of new business development at TikTok Korea, introduces the TikTok branding strategy. /Courtesy of TikTok Korea

The global short-form video platform TikTok announced on the 26th that it successfully held the '2025 TikTok Creative Day' on the 25th at Layer Studio 41 in Seongdong-gu, Seoul, to support the growth of small and medium-sized enterprises (SMEs).

Held under the theme 'Start your creative journey,' the event aimed to provide practical information that SMEs, for whom content production is relatively burdensome, could use immediately. TikTok shared its short-form content strategies and practical know-how to lower the entry barrier for content creation and enhance marketing capabilities that lead to actual results. More than 1,600 industry professionals participated in this hybrid event, proving a high interest in TikTok marketing.

The event consisted of seven sessions, offering practical insights immediately applicable in the field, from branding strategies using TikTok to platform management know-how and AI-based content creation. All sessions were also live-streamed, allowing participants who could not attend in person to engage in real-time Q&A with TikTok representatives and take part in online-only quizzes, ensuring effective training.

Beginning with a session led by Seong Yong-jun, a professor in the Department of Psychology at Korea University, who presented the branding direction of the content era focused on brand individuality and consumer psychology, Park Jung-hyuk, head of new business development at TikTok Korea, introduced TikTok branding strategies tailored to the product purchase journey, aiding in understanding the overall ecosystem.

Following that, sessions focused on the development of advertising materials using various tools centered on TikTok continued. Kim Ye-eun, a small business account manager at TikTok Korea, drew attention by presenting practical creative strategies for small brands, centered around the TikTok One solution. Vivid success stories of brands that have successfully entered the global market through TikTok were also shared.

Park Jung-hyuk, head of new business development at TikTok Korea, noted, 'Since we composed the lectures around practical topics like short-form story design and AI material production to alleviate the burden on small brands regarding content, I hope it will be of practical help to corporations.' He added, 'We will continue to do our best as a practical growth partner for small and medium-sized enterprises.'