IT services corporation Samsung SDS is accelerating its penetration into the financial and public institutional sector AX (AI transformation) market, focusing on its generative AI platforms, FabricX and Brity Copilot, in light of the era of 'artificial intelligence (AI) agents.'
In particular, Samsung SDS plans to lead the market for corporate AI agents where it has strengths. The plan is to enhance the performance of corporate AI agents from being 'assistants' that support work to the agentic stage where they independently identify and resolve issues, thereby increasing work efficiency in public institutions and corporations.
◇ Leading the AI agent market
Lee Jun-hee, president of Samsung SDS, announced the AI agent service business strategy at a press conference held at the Samsung SDS Jamsil Campus in Seoul on the 26th. He said, "Samsung SDS, with its complex capabilities and understanding of language models, data, and corporate systems, is the best corporation to provide corporate AI agent services." Samsung SDS defined an AI agent as "an intelligent system that selects and utilizes appropriate tools to achieve given objectives."
He noted that "an agent is one that can make decisions and act independently, minimizing human intervention," adding, "Recent improvements in the performance of AI models have brought us to a stage where the technological competition among global big tech companies is advancing into the application fields of AI agents."
Previously, Samsung SDS launched the corporate generative AI platform FabricX and the generative AI-based collaboration solution Brity Copilot in May last year. It also integrated AI into Brity Automation, a hyperautomation solution.
Samsung SDS announced that it will add AI agent capabilities to these solutions. The president stressed, "Samsung SDS is quickly pioneering and leading the market by developing the business-oriented generative AI service launched last year into an AI agent," adding, "We are actively supporting the AI transformation of the government and public institutions."
Notably, Samsung SDS is currently preparing to apply FabricX to the Ministry of the Interior and Safety's 'Government-wide Ultra-large AI Common Infrastructure Implementation' project and the first phase of the 'National Assembly Big Data Platform Construction' project, having been selected as the preferred bidder. It also plans to provide Brity Copilot as software as a service (SaaS) to the Intelligent Work Management Platform of Onnara, used by over 300 institutions and 720,000 civil servants.
◇ Price competitiveness and security are strengths
The strategy is to develop FabricX as a cloud-based AI agent platform. While the existing FabricX generated the necessary outputs tailored to user demands, the FabricX equipped with an agent is said to have the capability to make decisions and resolve issues independently without user intervention.
Lee Ho-jun, vice president of the Cloud Services Division at Samsung SDS, stated, "We can easily modernize the outdated systems of our clients through FabricX," introducing the 'Code Transition Agent' function that financial firms can utilize as a representative example.
Until now, financial companies have hesitated to modernize outdated systems due to high transition expenses and a lack of specialized developers. However, by applying the code transition agent of FabricX, existing code can be automatically converted into a new programming language.
As a result of applying the code transition agent to financial clients, Samsung SDS achieved a code conversion rate of 98.8% and effectively reduced development expenses by approximately 68% compared to manual transitions.
The vice president noted, "FabricX is being applied not only to corporations but also to major public AX projects," adding, "We plan to offer the public-exclusive FabricX in a public-private partnership cloud (PPP) in September."
Samsung SDS stated that it will incorporate AI agents into Brity Copilot and Brity Automation to enhance corporate work efficiency. The 'personal agent' feature will be introduced in September in Brity Copilot, which integrates generative AI into common corporate tasks such as email, messaging, videoconferencing, and document management. This will serve as a type of personalized AI work assistant.
The personal agent will include the interpreting function called 'interpreting agent' launched in April, and from September onward, it will sequentially add features such as the 'briefing agent' that notifies key tasks, the 'curating agent' that recommends materials needed for task situations, the 'voice agent' that supports task processing through voice, and the 'answering agent' that automatically responds to incoming task inquiries.
In the case of Brity Automation, it will be developed into an 'agentic bot' to automate not only simple repetitive tasks but also workflows requiring changing data or user interfaces. Samsung SDS forecasts that using the agentic bot function could automate about 70% of office work. In practice, after applying Brity Automation to the financial expense processing, Samsung SDS completed 1,500 manual tasks that took 24 hours in just five hours.
Samsung SDS cited cost and security as distinguishing factors for its corporate AI agents compared to competitor services like Google Workspace and Microsoft Copilot. Song Hae-gu, vice president of the Solutions Division at Samsung SDS, remarked, "MS Copilot can only set one language, but Samsung SDS automatically recognizes 60 languages," adding, "From the price standpoint, MS is a flat rate per user, while our unit price is about 70% lower."
Based on the AI agent solutions announced that day, Samsung SDS expects its related revenue in the public and financial sectors to grow more than fourfold this year compared to last year. After consolidating its position in Korea, the company plans to commence overseas expansion. The vice president noted, "Since about 75-80% of the IT service market is concentrated in the U.S. and Europe, we are considering entering the European market around next year."