Samsung Electronics announced on the 26th that it would strengthen its strategy in the OLED TV market by launching a new advertising campaign for its 2025 Samsung Organic Light Emitting Diode (OLED) TV.
The three advertisements emphasized that the anti-reflective technology, Pantone color certification, and 11mm ultra-slim thickness are the standards that true OLEDs should meet.
This year, Samsung Electronics expanded its OLED TV offerings to 14 models in six sizes (83, 77, 65, 55, 48, and 42 inches) to broaden consumer choices.
As a result, Samsung OLED TV sales increased by approximately 140% in May compared to the same period last year, with sales of large models over 77 inches increasing by more than 100%.
Samsung Electronics noted, "We will continue our strategy to make Samsung OLED the mainstream by exposing this advertising campaign not only on TV channels but also on YouTube, Naver, IPTV, and building elevators."