Samsung Electronics distributed invitations for the 'Galaxy Unpack 2025' event to be held in Brooklyn, New York, on the 24th.
Samsung Electronics plans to unveil its new foldable smartphones, the 'Galaxy Z Fold 7' and 'Galaxy Z Flip 7', through the Galaxy Unpack event on July 9. The event will be livestreamed worldwide via the Samsung Electronics newsroom and YouTube. It can be viewed from 11 p.m. on the 9th of next month, Korean time. The theme of this Galaxy Unpack is 'The Ultra Experience Is Ready To Unfold.'
Samsung Electronics noted while launching the Galaxy Unpack invitations, "Change now goes beyond simple functional improvements; it is innovating the way users interact with the devices." They explained that smartphone development is evolving from clear cameras and various consolidation methods to enhancing artificial intelligence (AI) capabilities.
Samsung Electronics also emphasized, "Smartphones are no longer just tools that contain various apps and functions; they are evolving into everyday companions that understand user intent and respond in real-time. A new experience is beginning, where AI becomes the interface and goes beyond mere reactions to predict user intent and next actions and execute them immediately."
Furthermore, they added, "We have focused on hardware designs optimized for AI-centered interfaces. The next-generation Galaxy devices will be redefined from the structural stage to provide a deeper user experience."