Samsung Electronics announced on the 23rd that it held the '2025 Southeast Asia Tech Seminar' in Bangkok, Thailand, on the 20th to introduce its Bespoke artificial intelligence (AI) home appliance technology.
It showcased new Bespoke AI home appliances and the consolidation experience based on SmartThings to about 50 key media and experts from six Southeast Asian countries.
Products were displayed featuring a highly advanced 'AI Home' experience with touch screens, including the Bespoke AI Family Hub, Bespoke AI refrigerator, and 7-inch Bespoke AI combo washer-dryer.
It also introduced air conditioning products, including system air conditioners that are experiencing expanding demand in Southeast Asia, fully automatic AI bubble washing machines, and Bespoke AI vacuum cleaners.
Participants who experienced the 'AI Home' vision through SmartThings-based home appliance consolidation praised the Samsung Electronics AI Home ecosystem and the SmartThings 'Map View' feature.
A representative from Samsung Electronics noted, "We plan to continue the tech seminar in key regions, including South Asia, following Southeast Asia."