On the 23rd, artificial intelligence (AI) cybersecurity corporation Palo Alto Networks announced the successful completion of its partner roadshow held in Seoul, Daejeon, and Busan from the 17th to the 19th.
Approximately 400 representatives from major partner corporations across the country attended this roadshow, where strategies to respond to security threats in the AI era and ways to strengthen ecosystem collaboration were discussed in depth. This program aims to provide partners with practical technologies, strategies, and various successful case studies to support customers more effectively.
The event began with introductory remarks by Sang-kyu Park, the representative of Palo Alto Networks Korea. Park introduced the vision of Palo Alto Networks Korea and its market strategy in the rapidly changing AI-based threat environment, emphasizing that this roadshow is a meaningful opportunity to consider strategies to lead the domestic security market together with partners.
Following that, Michelle Sow, Vice President for Japan and Asia-Pacific, took the podium to share the global partner ecosystem strategy and key sales strategy (RTM), and to outline the direction of the ecosystem needed to respond to future AI-based threats. She emphasized that the company will continue to provide a global roadmap and educational programs to help partners accelerate their digital transformation, in line with the changing market environment focused on AI and the cloud.
Vice President Michelle Sow also shared key findings from the '2025 Mid-sized Corporations Cybersecurity Resilience Benchmark Report.' According to the report, 83% of corporations in Korea are expected to rely on the support of partners to strengthen cybersecurity within the next two years, an increase from the current 50%.
Moreover, Korea's mid-sized corporations are expected to increase budgets by more than 10% for key security areas such as software security (17.11%), application security (16.12%), and incident response and recovery (15.79%). This trend indicates the movement of corporations to strengthen their specialized and strategic response capabilities in an increasingly complex cybersecurity threat environment.
At the event, Palo Alto Networks shared its AI lifecycle security platform 'Prisma AIRS' and independently developed AI system 'Precision AI,' as well as next-generation security operation center (SOC) and XDR/XSIAM strategies. New technological roadmaps were also announced, including AI-based next-generation SOC strategies and integrated detection and response systems based on 'Cortex XDR' and 'Cortex XSIAM,' as well as the SASE-based security browser 'Prisma Access Browse.'
Palo Alto Networks introduced specific support measures for its global partner program 'NextWave' during this roadshow. This initiative aims to support domestic ecosystem partners in strategically utilizing their extensive cybersecurity portfolio.
Vice President Michelle Sow stated, "As seen in Palo Alto Networks' research, the goal is to diagnose the current security levels of mid-sized corporations and suggest directions to achieve stronger security outcomes," adding, "The role of partners is becoming increasingly important, and now it is essential to enhance support methods focusing on education, systems integration, AI adoption, and advanced technological capabilities."
Sang-kyu Park, the representative of Palo Alto Networks Korea, said, "To build true cyber resilience, today's corporations need an integrated and AI-based platform approach to strengthen defenses as well as reduce complexity, and given the increased dependency on partners, strengthening collaboration across the entire ecosystem is urgent. I hope this roadshow becomes an important turning point for security ecosystem collaboration."