NHN Bugs announced on the 19th that it would introduce a relaxation space called 'Silent Room by essential;' based on the emotional music curation brand 'essential;' at the Starbucks Yangpyeong DT store starting from the 20th in collaboration with Starbucks Korea.
'Silent Room by essential;' is a space planned around the themes of contemplation, meditation, and relaxation, featuring a large window with a view of the Namhan River. Within the space, an essential; playlist composed of morning tranquility, lunchtime melodies, and evening jazz will play, allowing visitors to enjoy calm contemplation along with beverages such as 'English breakfast tea,' 'vanilla cream cold brew,' and 'yuzu mint tea.'
To celebrate the opening of the space, the site will offer bookmarks and postcards to the first customers who use the Silent Room, and through an SNS verification event (until June 22), 100 people will receive engraved bookmark services daily. Online, 100 individuals who leave a pre-expectation comment on the essential; YouTube channel will be awarded Starbucks beverage coupons, and a special story will be selected among customers who share their indoor experiences and photos by July 20 to support the production of an essential; playlist.
A representative of NHN Bugs noted, 'essential; is expanding its collaboration with spaces based on emotional music curation, and the Silent Room at the Yangpyeong DT store is a case of bringing the brand's sentiment to life at the site.' They added, 'I hope you experience it directly in this sensory relaxation space that harmonizes with the Namhan River landscape.'