Naver announced on the 19th that it will introduce a new "Discovery" tab in its map app. This service provides information on popular locations not only around users but also nationwide.
The "Discovery" tab, located at the bottom left of the Naver map app, introduces various locations based on user preferences in recommended areas tailored to specific themes, such as ▲currently popular places ▲recommended places based on my activities ▲popular saved lists ▲benefits available nearby ▲nationwide hot spots.
A representative from Naver explained that the newly introduced Discovery is "an enhanced service of the existing 'Nearby' tab," stating that it provides information on popular places that are currently being highlighted at the time users check the app.
Naver implemented this feature by measuring popularity using various data. While the existing Nearby tab only recommended information about restaurants near the user, the Discovery tab provides information on popular places across a broader category, including restaurants, cultural facilities, and local attractions nationwide. If places such as Bukchon, Gangneung, Busan, and Jeju become highly popular among users, they will be introduced in a 'separate regional recommendation area.'
In the user-customized location recommendation area, users can view "Place Review" information. Through text as well as photos and clips (Clip, Naver's short video platform), users can check various content shared by those who have experienced the locations. Users can save their favorite places and proceed with reservations in the recommendation area.
"Popular Saved Lists" allow users to view saved lists composed of various keywords such as yoga, exhibitions, and restaurants. The company noted, "This is a new feature introduced in response to the increasing trend of users saving places that match their personal preferences and creating separate lists to share through Naver Maps."
Jeong Kyung-hwa, the leader of Naver Maps, said, "We have newly introduced the Discovery tab to provide a comprehensive experience through the map app for the MZ generation users, making it easy to explore locations and discover places that match their tastes," adding, "Naver Maps continues to innovate its services to ensure that offline information is accurately reflected online, allowing users to enjoy convenient place searches and explorations as well as the joy of discovery."