On the 19th, Devsisters announced that it has signed a memorandum of understanding (MOU) with the Jeju Tourism Organization to strengthen the dissemination of region-centered Jeju travel content using Cookie Run intellectual property (IP).
This agreement is an extension of the 'Cookie Run Local Adventure' campaign conducted with various local governments last year, and this year it will focus on Jeju, the first destination.
According to the agreement, the two companies will develop content and programs incorporating Cookie Run IP to revitalize region-centered tourism in Jeju, and they have agreed to jointly promote the Jeju travel week campaign as the first step. Devsisters will operate a Cookie Run-themed welcome booth at Jeju International Airport during the Jeju travel week from June 27 to July 6, coinciding with the summer season.
During the travel week, a stamp tour will be operated, focusing on the western regions of Jeju, such as Andeok, Hankyung, Hallim, and Daejeong. It is expected that visitors will be able to experience the joy of exploring the region in unique ways while encountering Cookie Run characters that reflect the characteristics of these areas. In addition, various online and offline collaborations, including character merchandise production, are planned.
A representative of Devsisters noted, 'Cookie Run is an IP that combines popularity across generations and a global fan base, and we expect it to generate high synergy when it meets Jeju, a representative travel destination favored by both domestic and international tourists.'