Tinder offers

On the 18th, the social matching app Tinder announced the launch of its 'Double Date' feature, which allows users to find double date partners with friends.

The Double Date feature is designed to allow users to form a team with friends and match with other teams using the same feature for group meetings. It can be initiated through the 'Double Date' icon at the top right of the app's main screen, and users can invite up to three friends. If a match is made with a single 'Like,' a group chat room is created.

Tinder noted that during the testing period, it found that users aged 29 and younger from Generation Z were actively participating in this feature, with women sending 'Likes' on double date profiles at a rate about three times higher than before. The matching rate and message sending volume for users utilizing the double date feature also significantly increased compared to the previous 1:1 rate.

Additionally, among users who accepted the double date invitation, about 15% were found to be first-time Tinder users or those reactivating their accounts, indicating a positive effect on attracting new and returning users, according to the company.

Tinder stated, 'Through this feature, we aim to reduce the pressure of dating and propose a new way of meeting that enhances the joy of being with friends,' adding that the double date feature is currently available in select countries, including the United States, and is set to expand globally by July.

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