Meta, the parent company of Facebook, is set to launch AI-based smart glasses in collaboration with luxury brand Prada, CNBC reported on the 17th. After EssilorLuxottica and Oakley, Prada is the latest addition to the list of collaborators.
According to the report, the contract between Meta and Prada was made in December last year. Meta has the capability to develop and produce glasses under the brands Prada, Prada Linea Rossa, and Miu Miu, and distribute them worldwide.
On the 16th, Meta also hinted at a collaboration with Oakley, a brand known for its sports goggles, through social media. Meta opened an 'Oakley | Meta' Instagram account and wrote, "The next evolution arrives on June 20th." The Oakley-Meta smart glasses are expected to feature technology similar to that of the second-generation Ray-Ban-Meta smart glasses launched in 2023.
So far, Meta has been collaborating with the Italian eyewear brand EssilorLuxottica to release smart glasses. EssilorLuxottica owns sunglasses brands such as Ray-Ban and Oakley. Since 2021, Meta has introduced smart glasses under the Ray-Ban brand equipped with cameras and speakers in collaboration with EssilorLuxottica.
CNBC reported that Meta has added the Prada brand in order to combine wearable devices with more fashion brands.