On the 18th, machine learning solution corporation Moloco announced that it has formed a strategic partnership with Xiaomi's Global Internet Division.
This collaboration aims to enhance the precision of advertising targeting and the potential for revenue generation by applying Moloco's machine learning-based advertising technology to Xiaomi's global advertising inventory. Moloco provides personalized advertising across various platforms, including Xiaomi's global app store, GetApps, and supports advertisers with diverse ad placement opportunities.
Since 2023, Moloco has been conducting a pilot partnership with Xiaomi and has observed outcomes such as increased advertising expenditure, improved conversion rates, and optimized advertising formats during this period. Currently, Xiaomi's advertising exposure is concentrated in Brazil, India, Turkey, and Germany.
An Jai-kyun, the head of Moloco's Korean branch, said, "We plan to continue providing technical support to enhance the campaign performance and revenue efficiency for advertisers," and added, "I hope this collaboration will provide substantial opportunities to various partners, including domestic developers."
Chiang Song, head of Xiaomi's Global Internet Division, noted, "We have confirmed improvement in advertising revenue and targeting precision through our collaboration with Moloco," and stated, "In the future, we will explore various advertising models based on the cooperation between the two companies."