On the 17th, Samsung Electronics announced the appointment of RM, a 21st-century pop icon of BTS, as the official ambassador for Samsung Art TV.
Samsung Electronics will release "RM Artwork Comments," which include RM's interpretations of art pieces in the Art Store. RM plans to share his perspective on carefully selected works.
Additionally, as part of his ambassador activities for Samsung Art TV, RM will attend the largest art fair, "Art Basel in Basel," held in Basel, Switzerland, from the 19th to the 22nd (local time), and he will conduct a special talk session on the 18th. The activities and behind-the-scenes stories of RM at Art Basel will be released through the Samsung Electronics newsroom.
Samsung Electronics expanded the Samsung Art Store, which was previously applied to the lifestyle TV "The Frame," to this year's Neo QLED and QLED models, allowing more consumers to enjoy through Samsung TVs.
Samsung Art Store is a subscription service for artwork provided through Samsung TVs, offering over 3,500 works from global museums and artists in 4K quality.
RM noted, "As someone who gains deep inspiration and comfort through appreciating various works of art, this collaboration with Samsung Art TV is meaningful," and expressed, "I hope this collaboration allows more people to connect with art in their everyday lives."
Leeheon, vice president of the video display division at Samsung Electronics, said, "RM's passion for art and culture resonates deeply with Samsung's vision of broadening accessibility to art through technology," adding, "I hope customers can enjoy a more diverse array of art pieces through RM's interpretations, given his deep understanding of art."
Meanwhile, Samsung Electronics recently exclusively unveiled the Art Basel in Basel collection in the Samsung Art Store. Following the release of the Art Basel Miami Beach collection in December last year and the Art Basel Hong Kong collection in March this year, Samsung Electronics is continuing its role as the official display partner of Art Basel with the introduction of the Art Basel in Basel collection this month.