Kakao announced on the 16th that it will launch the 'Easy Advertising' platform. This is a business model that allows advertisers to create and operate ads with just a few taps in a mobile environment.
The advertising budget can be set from a minimum of 100 won to a maximum of 100,000 won per day. The advertising cost is 0.5 won per exposure. When a store owner uses an advertising budget of 10,000 won, they can achieve a maximum of 20,000 exposures. The ads will be displayed in Kakao services, including the KakaoTalk 'More' tab, search results on KakaoMap, and Biz Board.
Kakao has officially launched the 'Promote Our Store' advertisement for small businesses as the first advertising product of the 'Easy Advertising' platform. Users can directly guide to registered stores on KakaoMap. After signing up for Kakao Business and completing store owner certification in the KakaoMap store management service, advertising can begin immediately.
This advertising product features ▲automatic material generation ▲immediate ad execution ▲free performance report alert. The company noted, 'Even beginners without advertising experience can easily use it,' adding, 'Users can include not only desired store images and advertising phrases but also various benefit information provided by the store.'
To coincide with the launch of the 'Promote Our Store' advert, Kakao has prepared a benefit of providing a total of 60,000 won in free advertising coupons when creating a Kakao Business advertising account, including 30,000 won for account creation and an additional 30,000 won for registering an automatic payment card.
Jeon Hyun-soo, the performance leader of Kakao AD Domain, said, 'We launched this advertising product so that small business owners who are not familiar with advertising can easily and efficiently promote their stores,' adding, 'We will continue to build various win-win models to support the development of the digital advertising market and the growth of small businesses.'