Samsung Electronics announced on the 12th that it has launched a new model of a 1-way cassette air conditioner with Wi-Fi functionality and a compact design in Thailand, the Philippines, Vietnam, and other Southeast Asian markets.
The 1-way cassette-type no-wind air conditioner, which blows air in a single direction, features a compact design with a height of 135 mm, making installation easy and enhancing space efficiency.
With built-in Wi-Fi, users can experience SmartThings and the AI voice assistant "Bixby" without purchasing a separate Wi-Fi kit.
By connecting to the SmartThings app and using "AI saving mode," users can save up to 20% on energy consumption. Various air conditioner functions, such as indoor temperature and humidity control, can also be easily managed by voice through Bixby.
The new product utilizes R32 refrigerant, which has a global warming potential (GWP) approximately 32% lower than the existing refrigerant R410A.
Samsung Electronics is also actively engaged in providing heating and cooling solutions through business-to-business (B2B) sales in Southeast Asia, focusing on premium residential complexes, public facilities, high-end resorts, and hotels in countries such as the Philippines, Thailand, Vietnam, and Indonesia.
In addition to the 1-way cassette, the company is showcasing a variety of air conditioner products that can be selected based on space and purpose, including a 4-way cassette that blows air in four directions and a 360 cassette that releases air in all directions.
Last year, sales of Samsung Electronics' system air conditioners in the Southeast Asian market increased by more than 20% compared to the previous year, especially with sales of the 1-way cassette model surging by over 35%.
Recently, Samsung Electronics supplied over 1,000 units of the 1-way model, along with more than 400 units of high-efficiency system air conditioners "DVM S2" and "DVM S Mini," to the "Luxury Residential Tower" facility located in an upscale residential and commercial area in Manila, Philippines.
It also provided about 700 units of the 1-way cassette, 360 cassette, and duct-type models, along with over 100 units of the high-efficiency system air conditioner "DVM S," to the Bali Beach Hotel located on Sanur Beach in Bali, Indonesia.
Choi Hang-seok, executive director of Samsung Electronics' DA business division, noted, "We plan to actively target the Southeast Asian system air conditioner market based on smart connection experiences, compact designs, and unparalleled technological prowess," adding, "Following Southeast Asia, we will further strengthen our global air conditioning business across all regions."