Xiaomi's Korean corporation, Xiaomi Korea, announces the opening of its first offline store in Seoul on Nov. 11. /Courtesy of Xiaomi Korea

Xiaomi's Korean subsidiary, Xiaomi Korea, will open the first offline store in Seoul.

On the 11th, Xiaomi announced that it plans to open the first offline store, "Mi Store," on the 2nd floor of the IFC Mall in Yeouido, Seoul, within June.

Xiaomi has previously hinted that it would open an offline store in Seoul within the first half of this year. The official opening date will be announced later.

The Mi Store is expected to operate as a mixed space offering not only product sales but also experience and after-sales service.

Earlier this year, Xiaomi established its Korean subsidiary and has been sequentially launching products such as smartphones, TVs, and robotic vacuums in the country. In particular, it aims to aggressively target the Korean market by minimizing the gap between the global and domestic launch timelines for its smartphones.

From today until the 13th, it will showcase smartphones, tablets, smartwatches, TVs, cleaning appliances, home appliances, and smart Internet of Things (IoT) devices at SmartTech Korea 2025 (STK 2025) held at COEX in Seoul.

Johnny Wu, head of Xiaomi Korea, noted, "Xiaomi continues to focus on extending technological innovation into everyday experiences."

He added, "I hope that through participation in STK 2025 and the opening of the Yeouido Mi Store, domestic consumers will be able to more intuitively experience Xiaomi's smart ecosystem and expand their touchpoints with the brand."