Samsung Electronics announced on the 3rd (local time) that it held the '2025 Latin America Tech Seminar' in Mexico City, Mexico, to introduce innovative technologies and services of the 2025 'Bespoke AI Appliances.'
The 'Tech Seminar' is an event that invites local tech and lifestyle media and industry experts from major overseas regions to showcase the latest technologies and services and provide opportunities to experience products.
This year, it showcased new products of the 2025 'Bespoke AI Appliances' to over 60 participants from 13 countries in Latin America, including Mexico, Brazil, Chile, and Colombia.
Samsung Electronics exhibited key products that realize the 'AI Home,' including the 2025 ▲Bespoke AI Refrigerator ▲Bespoke AI Washing Machine and Dryer ▲Bespoke AI Jet 400W Cordless Vacuum Cleaner ▲Bespoke AI Wind-Free Air Conditioner.
It also introduced more advanced services such as the screen experience included in the appliances, AI-based energy savings, Bixby voice control, and convenience features linked with SmartThings and appliances.
Samsung Electronics prepared an AI Home concept apartment called 'Sam's House' implemented with the latest products and features, allowing participants to directly experience the convenience and efficiency of the 'Bespoke AI Appliances' in their daily lives.
Moon Jong-seung, vice president of Samsung Electronics' Device eXperience (DX) division, said, 'We will continuously enhance the technology and services of Samsung Bespoke AI Appliances, which are easy for anyone to use, save time and energy, care for, and keep my home safe.'
To widely promote the innovation of the 2025 'Bespoke AI Appliances' to global consumers, Samsung Electronics plans to continue this initiative in major regions such as Southeast Asia and South Asia, starting with the Latin America Tech Seminar.