KT announced on the 28th that it is operating the continuous streaming service 'G LIVE' based on an advertising-supported free streaming TV (FAST) model on Genie TV.
G LIVE is a programming-based streaming service that continuously plays approximately 24,000 free contents from Genie TV like a real-time channel. Genie TV customers can use it by selecting the G LIVE menu on the main screen of Genie TV.
KT explained that while existing TV channels broadcast the same content to all viewers at the same time, G LIVE allows for personalized viewing based on individual viewing history, including features like continue watching, automatic playback of the next episode, and binge-watching.
While operating G LIVE, KT plans to analyze the market entry potential for FAST (advertising-supported free streaming) and AVOD (advertising-based Video on Demand) streaming, reviewing the formal enhancement plan for FAST services and the possibility of expanding its advertising-based content business.
Through this, KT aims to evolve IPTV into a platform that enables personalized viewing experiences and sophisticated advertising targeting.