Naver (NAVER) announced on the 22nd that it will launch the solution 'ADVoost shopping,' which allows for the automatic setup of shopping advertising campaigns using artificial intelligence (AI) in open beta service.
According to Naver, the whole process of setting up and operating ADVoost shopping advertising campaigns, linking products from advertisers, and selecting advertising placements will be automated using AI.
Any business registering products for sale on Naver Shopping can utilize this.
Naver added that it can enhance advertising exposure by operating integrated surfaces not only for search pages such as integrated search and shopping search but also for Naver's main page, content services like cafes and blogs, and news displays.
Jeon Yeon-guk, Naver's advertising product leader, noted, “After showcasing the shopping advertising area within Naver services as a priority, we plan to expand advertising exposure into various categories, including external media in the future.”