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SK AX announced on the 20th that it has commenced its 'SAP S/4HANA-based Enterprise Resource Planning (ERP) consulting and implementation project' for the digital transformation of the Parnas Hotel.

The purpose of this project is to integrate the overall hotel operation into a single ERP system to enhance operational efficiency and management transparency in key areas such as rooms, food and beverage, and finance. SK AX will lead the entire process from ERP diagnosis and consulting to design and implementation, planning to design an ERP system that reflects the operational characteristics and practical environment of the Parnas Hotel.

In particular, this system will be structured to flexibly respond to future new hotel openings and expansions into new businesses such as retail and leisure without any additional systems. The entire process from purchasing to settlement will be monitored in real-time, and automation of accounting close tasks will also become possible.

Additionally, it will include automated marketing capabilities linked to artificial intelligence (AI) based on customer data. This will allow for the analysis of customer utilization patterns and the automation of the entire marketing process, from promotion planning to message delivery.

Hwang Min-jung, head of the 2nd Strategic Business Division at SK AX, said, “This project serves as a case for establishing a digital management system for the Parnas Hotel, and we will fulfill our role as a digital IT partner.”