Adobe announced on the 19th that it has released major feature updates for its content supply chain solution, GenStudio, which covers content planning, production, management, distribution, and analysis.
This update includes GenStudio Foundation, which allows for the integration and management of data from Adobe's content-related applications into a single platform. This enables users to handle everything from campaign planning to asset management and performance analysis on one screen, without switching between separate applications.
Adobe has enhanced its content creation and distribution capabilities for various formats of marketing content, including social ads, emails, and display banners, through collaborations with Google, Microsoft, and LINKED. Additionally, it has increased collaboration with external partners to develop content production and review workflows for regulated industries such as healthcare and finance.
As demand for content rapidly increases, Adobe is providing features that utilize generative artificial intelligence (AI) to reduce repetitive tasks related to content production and quickly create content tailored for various platforms and channels.
The capabilities for creating videos and 3D content have also been expanded. Through the API of Adobe Firefly services, it is possible to generate text-based images, translations, lip-syncing, adjust video ratios, and modify product images. A no-code functionality for Firefly creative production has also been integrated, enabling efficient handling of repetitive tasks.
Performance analysis features have also been included. Adobe Content Analytics analyzes performance by element within images and enables real-time adjustments based on this analysis. Additionally, it integrates with Adobe Customer Journey Analytics to help analyze data across all points of contact with customers to evaluate the effectiveness of content.
Ryan Astourian, chief marketing officer of Lumen Technologies, said, 'We are enhancing the efficiency of the content supply chain by reducing repetitive tasks and increasing the speed of content production through generative AI.'