Kakao announced on the 15th that it will promote the 'Kakao Makers paper pack recovery pilot program' with the Ministry of Environment. This project aims to increase the recovery rate of paper packs and recycle them into high-value paper.
Minister Kim Wan-seop held a signing ceremony at the Hansol Paper Daejeon Plant in Daeduck on that day and announced the establishment of a recovery system that allows for easy collection of paper packs through the Kakao Makers platform. Attendees at the ceremony included Woo Young-kyu, Kakao's external cooperation performance leader; Yoon Jin, head of the Korea Division of CJ Logistics; Ko Jeong-soo, vice president of Maeil Dairies; and Han Kyung-rok, CEO of Hansol Paper.
Kakao Makers, a social commerce branch of Kakao, is engaged in activities to transform used items into products for new purposes through the Save-the-Birch project. Based on this agreement, Kakao will operate a paper pack collection service utilizing the Kakao Makers platform. The Ministry of Environment will be responsible for policy support, including system improvements for all processes. ▲CJ Logistics will support stable paper pack collection and manage monthly collection amounts. ▲Maeil Dairies will provide collection compensation benefits to those who apply for paper pack collection. ▲Hansol Paper plans to establish a recycling system to ensure that paper packs can be recycled into high-quality paper.
Kakao Makers not only plans to operate and promote the collection application process but also aims to recycle the collected paper packs into sketchbooks for children. The product is expected to be completed by the end of this year and donated to children.
The collection function provided on the Kakao Makers page will operate from the 19th to November 30. Anyone can apply regardless of brand, as long as it is a sterilized pack or a regular pack. Participants will receive rewards based on the accumulated quantity.
Woo Young-kyu, Kakao's external cooperation performance leader, noted, 'Paper packs are frequently used as packaging for milk and juice in daily life; however, the recycling rate of paper packs has been rapidly declining every year.' He added, 'We will strive not only to increase the recovery rate but also to ensure that more users can experience the virtuous cycle of resources and enjoy the joy of repurposing.'