Google Korea announced that it will hold its annual event, 'YouTube Festival,' for brands and marketers in the Seongsu-dong area for three days starting on the 14th.
Celebrating its 20th anniversary this year, YouTube will highlight the evolution of the platform through this event, emphasizing the creation of a communication-centered culture among brands, creators, and viewers, as well as industry innovation. YouTube currently offers services in over 100 countries in 80 languages, and according to a domestic survey, 86% of viewers chose YouTube as their preferred video service. Notably, 73% of Generation Z viewers said they would choose YouTube if they could only watch one platform.
This festival is designed to share examples of collaboration between creators and brands and to explore authentic marketing strategies. Presentation sessions will cover topics such as ▲ YouTube's media influence ▲ Global cultural expansion with Korean creators ▲ Business strategies ▲ YouTube's shopping and artificial intelligence (AI) features.
The panel session will feature popular creators such as Meat Man, Daedoseogwan, and Arala Beauty, who will introduce cases of fandom creation and brand marketing using YouTube features. They plan to provide marketers with practical insights.
Participating brands will have the opportunity to experience the changes in YouTube and network with experts and creators. The event is also intended to allow creators to explore collaboration possibilities with brands.
Simon Khan, Vice President of Marketing for Google Asia-Pacific, said, 'YouTube has established itself as an essential platform that connects brands and consumers while creating new marketing opportunities,' and emphasized, 'We will continue to actively support Korean brands and marketers in collaborating with various creators through YouTube to communicate with customers worldwide and achieve business growth.'