Samsung Electronics is solidifying its position as 'AI TV=Samsung' through outdoor advertising of 'Samsung Vision AI' (Vision AI) at major global landmarks.
Samsung Electronics announced on the 12th that it will conduct outdoor advertising for Samsung Vision AI at Times Square in New York, Piccadilly Circus in London, and Hongyi International Plaza in Shanghai by the end of this year. This is a strategy to expand consumer touchpoints.
Samsung Vision AI is the goal of Samsung's AI TV technology, acting as a companion that makes daily life easier and more convenient for users.
The advertisement video introduces Samsung TV's AI features such as Click to Search, Universal Gesture, real-time translation, and AI upscaling capabilities, showcasing the various viewing experiences that Samsung AI TV can offer to consumers.