SOOP announced on the 8th that it has entered into a strategic partnership with the digital marketing specialized corporations Glorhaus to enter the global digital content and advertising market.
Through this agreement, the two companies will engage in performance-based collaboration targeting the expansion of the influencer streaming ecosystem across Southeast Asia, operation of real-time advertising campaigns, and enhancement of brand awareness. Glorhaus has a network of over 1,000 influencers centered around its headquarters in Singapore, with presence in Thailand, Vietnam, and Taiwan.
SOOP has already partnered with the Thai creator MCN 'ALTF4', and it is expected that this partnership will accelerate its entry into the Southeast Asian digital content market.
The two companies plan to attract Glorhaus influencers to SOOP's global live streaming platform and present a revenue model that will allow existing short-form and VOD content creators to transition to a live-centric ecosystem. This is expected to strengthen both fandom communities and advertising efficiency.
Lee Min-won, SOOP's chief operating officer, said, “We will build a new live ecosystem in the Southeast Asian market to create a foundation for the platform, creators, and brands to grow together.”