Devsisters reported on the 8th that its revenue for the first quarter of 2025 reached 89.1 billion won, with an operating profit of 9.4 billion won. This marks an increase of 50% and 16%, respectively, compared to the same period last year.
Devsisters noted that its results were driven by the growth of "Cookie Run: Kingdom." The game achieved significant growth across various indicators due to a large-scale update and campaign celebrating its 4th anniversary last January. This led to improved rankings both domestically and internationally, including 2nd place in game revenue in South Korea, 6th in Thailand, 13th in the United States, and 14th in Canada. Additionally, in March, revenue increased by 206%, active users by 132%, and new users by over 336% compared to the same period last year, maintaining a positive trend.
Furthermore, effective user acquisition marketing strategies played a crucial role in expanding the company's profile and establishing a stable profit structure in the first quarter. Notably, users attracted by the 4th anniversary campaign accounted for 26% of new installations and 37% of total revenue, indicating a successful integration.
Additionally, recent diverse online and offline activities, including pop-up stores, fan festivals, exhibitions, collaboration soundtracks, and outdoor media art, have increased interest in the "Cookie Run" intellectual property (IP). Sales of IP products, including TCG (trading card games), rose by 145% compared to the same period last year, achieving record quarterly sales.
Devsisters plans to drive sustained growth this year through enhancing the competitiveness of its core titles and securing additional momentum with new releases. It is currently focused on preparing to enter the U.S. and Canadian markets with "Cookie Run: Brave Card Game," while it aims to improve the quality of "Cookie Run: Oven Smash," which completed its Closed Beta Test (CBT) last month, targeting a release in the second half of this year.