On the 7th, the global short-form video platform TikTok announced that it will hold a pre-release event allowing users worldwide to participate ahead of the release of BTS member Jin's second mini album, 'Echo.'
TikTok opened a campaign page with a mini arcade concept on the 2nd and is offering a mini-game themed around the album along with the 'pre-saves' feature that allows users to pre-save Jin's new song on Spotify.
This pre-release event was planned to go beyond simple album promotion, allowing TikTok users to actively participate in Jin's comeback journey and experience the album in new ways. It focuses on enhancing the expectations of global K-pop fans and strengthening the communication between the artist and the public.
Benefits have also been prepared exclusively for TikTok users in South Korea. Until the 11th, users who post a photo or video on TikTok using the campaign's official hashtag '#Jin_Echo' and Jin's official audio, pre-save Jin's new album on TikTok, and submit a related link and pre-save confirmation shot through a designated entry form will be entered into a draw to invite 55 users to Jin's release celebration event 'Don't Say You Love Me @Seongsu' on May 17.