Kakao Entertainment announced on the 2nd that it will launch a webtoon titled 'I’m a 1 million movement creator, am I just a nobody without superpowers? – Subtitle: That’s how it was originally (hereafter Million Nobody)' featuring the character 'Mal-Wang.' The webtoon will be available on Kakao Page and Kakao Webtoon.
'Million Nobody' is a comic action fantasy that depicts Mal-Wang, who saves the world with only the strength built through strength training, without any innate abilities, among heroes fighting against monsters invading the Earth. Fans of Mal-Wang will enjoy the unique signature tiger look and popular catchphrases such as 'Jangchung-dong royal pork knuckle bossam' and 'I can’t resist this,' along with thrilling action scenes and a solid story.
This project is significant as a fresh attempt to expand popular creators into story content. By connecting the creator's unique charm and fandom to a new format like webtoons, it has added diversity to intellectual property (IP) discovery methods and created differentiated content.
To provide a richer and more immersive experience of the webtoon 'Million Nobody,' various events and related content have been prepared. Kakao Page will provide limited edition 'pork knuckle cushions,' Jangchung-dong royal pork knuckle bossam, and 3,000 Kakao Page cash lottery tickets to users who enjoy 'Million Nobody' until the 16th, celebrating the webtoon launch. Additionally, a 'Mal-Wang special theme room' will be set up within the app to offer a total of 800 episodes from 30 popular action fantasy works, such as 'Solo Leveling,' 'Pick Me Up,' and 'King's Return,' allowing users to enjoy similar popular works centered around 'Million Nobody.'
Various related content will also be presented. On the 23rd of last month, the webtoon OST 'Mega Dead Lift' performed by Mal-Wang was released. It can currently be enjoyed on major music platforms such as Melon. It is also expected to be used as background music for upcoming episodes. On the launch day, the 2nd, KakaoTalk emoticons related to the webtoon 'Million Nobody' will also be released, allowing fans to enjoy the webtoon in more diverse ways.