KRAFTON's PUBG Mobile announced on the 2nd that it will open a pop-up store to celebrate the 7th anniversary of its service in South Korea.
The pop-up store will be operated from May 20 to 25 at PUBG Seongsu, located in Seongsu-dong, Seongdong-gu, Seoul. This pop-up store has been established based on the partnership between PUBG Mobile and Mountain Dew.
Various experience programs will be available on-site, including shooting games, stopwatch games, download verification, and game demonstrations. Participants can receive various prizes such as QWER congratulatory performance tickets, QWER photo cards, and collaboration goods between PUBG Mobile and Mountain Dew.
The QWER congratulatory performance will take place on May 24 at PUBG Seongsu. QWER is a four-member girl band consisting of Chodan, Magenta, Hina, and Siyun, and has been active as Mountain Dew's official model since last year.
Tickets can be obtained through in-game mission events running from April 29 to May 18, in addition to on-site events. Users can complete up to seven missions per day to collect coins, which can then be used to enter a draw. In addition to tickets, a variety of merchandise prizes such as a box of Mountain Dew, hooded zip-up jackets, portable chargers, bags, cushions, and figurines are also prepared.
An event to acquire Mountain Dew collaboration items will also be held from May 8 to June 30. Upon completing the missions, participants can obtain the official campaign soundtrack 'PLAY, WE, DEW' by Mountain Dew and QWER as the background music for PUBG Mobile. Various rewards such as Mountain Dew-themed costumes, parachutes, charms, event boxes, and chicken medals will also be provided.